PAY-PER-CALL LEAD GENERATION
Stop Chasing Forms.
Start Having Conversations.
AdvanceGro creates targeted campaigns that connect your team with people actively looking for the services you provide.
Incoming Call
Active
Geo Routing
Multi-State
Call Duration
0:00
Agent Status
Available
Incoming Call
A New Client Is Calling
Final Expense Inquiry
Illustrative example
HOW IT WORKS
How Pay-Per-Call Works
Choose Your Campaign
Select the service category, location, schedule, volume, and agreed call requirements.
Demand Is Generated
Targeted campaigns connect with consumers actively looking for help.
The Customer Calls
The customer taps or dials a tracked campaign number.
The Call Is Routed
The call reaches your sales team, office, agent, or designated phone system.
Activity Is Reviewed
Campaign reporting helps measure call duration, routing, activity, and other agreed criteria.
CAMPAIGNS
Calls Built Around Your Market
Campaign availability, geography, volume, qualification criteria, delivery method, and pricing vary. Speak with AdvanceGro to confirm current options.
ROUTING
Calls Routed Around Your Business
Routing may be configured according to the applicable campaign agreement.
Geographic Routing
Route calls based on your service areas.
Scheduled Delivery
Control when calls are delivered.
Business-Hours Delivery
Calls reach your team during your hours.
Agent or Team Routing
Route to specific agents or teams.
Overflow Routing
Handle excess call volume intelligently.
Maximum-Volume Controls
Cap daily or weekly call volume.
Campaign Pause Controls
Pause campaigns when needed.
Call Tracking
Track every call from source to destination.
QUALIFICATION
Clear Campaign Rules From the Beginning
Each campaign should define its qualification requirements before delivery begins. Requirements may include geography, consumer intent, call duration, service need, operating hours, and other agreed criteria.
The exact call duration, geography, qualification requirements, return conditions, delivery method, replacement rules, and pricing are governed by the applicable client agreement.
WHY CALLS
A Form Can Wait. A Phone Call Is Happening Now.
Traditional Form Lead
- ✕May require repeated follow-up
- ✕Interest may cool over time
- ✕Prospect may submit multiple forms
- ✕Contact may not happen immediately
Pay-Per-Call Opportunity
- Prospect initiates contact
- Conversation begins immediately
- Questions can be answered in real time
- Campaign activity can be tracked
REPORTING
Know What Is Reaching Your Team
Sample reporting — illustrative only
| Date | Campaign | Duration | Destination | Region | Status |
|---|---|---|---|---|---|
| 2025-01-15 | Final Expense | 4:32 | Agent A | ON | Connected |
| 2025-01-15 | Home Services | 2:18 | Office | NB | Connected |
| 2025-01-14 | Auto Insurance | 0:45 | Overflow | NS | Missed |
FAQ
Pay-Per-Call Questions
Check Call Availability
Tell us what calls you need and an AdvanceGro campaign specialist will confirm potential availability.
Check Call AvailabilityAre you a call publisher? Learn about partnership opportunities